Wednesday, October 6, 2010

don't mind the gap {or the square}

It seems like the Gap is trying to catch up with the {hip} times by rebranding themselves with a new logo... using Helvetica.

Don't get me wrong... I love Helvetica. But Gap has been around for a long time, and their rebranding is a big step in the wrong direction. What once was a classic, simple and clean logo has now been replaced with an overused typeface and a weird looking square gradient, that seems to be lingering in the corner without having a proper position.

So this leads me to ask a few questions...

Is this the beginning of Urban Gapfitters, or American Gapparel? Will this rebranding attract a younger crowd and will their models soon be appearing in ads as amature pornography?!?

We will just have to wait and see.


ps. You can follow the new Gap logo here!

1 comment:

Hannah said...

Ooooph. Good call. Secretly... honestly, I am so done with Helvetica. But, don't tell anyone I said that. The Helvetica police might come and shave off my serifs. :)