{redesign} starbucks

As the trend towards simplifying brands and logos continues in 2011, it is no surprise that the popular coffee shop Starbucks has begun to launch their redesigned logo for the new year.

Of course, the new logo features a simpler version of the popular and signature Siren... however the words "Starbucks" and "coffee" are no where to be found.

I'm not quite sure how I feel about the new logo... I don't necessarily agree that less is more, and I'm not thrilled on the shade of green. To me, it feels empty, plain, and not very inviting. I may or may not like the original 1971 logo better than all of them!

I am positive we will be hearing a lot about the controversy of the new logo...

Tell me what you think! I'd love to hear your opinion.

-gabrielle.

don't mind the gap {or the square}

It seems like the Gap is trying to catch up with the {hip} times by rebranding themselves with a new logo... using Helvetica.

Don't get me wrong... I love Helvetica. But Gap has been around for a long time, and their rebranding is a big step in the wrong direction. What once was a classic, simple and clean logo has now been replaced with an overused typeface and a weird looking square gradient, that seems to be lingering in the corner without having a proper position.

So this leads me to ask a few questions...

Is this the beginning of Urban Gapfitters, or American Gapparel? Will this rebranding attract a younger crowd and will their models soon be appearing in ads as amature pornography?!?

We will just have to wait and see.

-g.

ps. You can follow the new Gap logo here!

bp's new logo

BP has a great logo so it's really such a shame about what's happening down south. They should consider changing their logo to one of these... designed by Draplin.

Or this one, from Alltop


-g.